A recent post on Talking Points Memo-

Josh --

I admire the Bushies ability to come up with catchy memes and
repeat them endlessly (most recently, "Up or down vote.")

Here's my suggestion for what Bush is offering:

His "Nothing For Something"™ proposal.

The government keeps taking the same amount, only the Republicans
give the middle class less. No carrot, all stick. Gee, I wonder why
people aren't going for this?

RP

Repeat it enough times and I guess it just might work.

(Someone else recognized the republicans use short catch phrases to make everything black and white. People are smarter than to think in bumper sticker phrases.)